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I know I'm a bit late on this, but I have been busy...
Goodreads has ended their self-serve ads product.
I've run a number of Goodreads ad campaigns, and I do think they helped sell books, though it always helped if they were in conjunction with other ways to draw attention. Best of all, they could be done quickly and cheaply on a site that focused on readers.
That's no longer an option.
This is from the Goodreads site:
I'm not sure what it would cost to run an Amazon ad campaign, but I have a feeling it will be more. At some point, I may try it. Or I may not. I'll let you know!
© 2020 K. R. Smith All rights reserved
This is from the Goodreads site:
Why did you end support for self-serve advertising? What will happen to my existing funds?Feb 5, 2020 KnowledgeGoodreads no longer supports self-serve ad campaigns as of February 4, 2020. If you have advertising funds on Goodreads, please contact us – we will be able to refund these to you.To promote your book, we encourage authors to use one of our other available offerings, such as:
- Sponsor a giveaway (for U.S. and Canadian authors)
- Participate in Ask the Author, which allows you to answer questions from your fans and readers
- Share excerpts of upcoming publications and communicate with readers on your author blog
- Join Goodreads groups that allow book promotion according to their group rules
- Publicize upcoming events, such as book signings and speaking engagements
- Consider Amazon’s self-serve ad product
The Goodreads staff didn't really answer why they ended the ads (they didn't even try), but I think it was to have ads run under the Amazon umbrella only. I also wonder if they were getting much revenue from the Goodreads ads. I didn't see anything about this on the internet. No complaining or flaming. I found out about it when I received a message saying they were refunding the few dollars I still had in an account. So maybe it's just me. As I mentioned, they could be done rather inexpensively. And I found the Goodreads ad campaign statistics useful at times. It seems the tools available for the small author are slowly disappearing.
I'm not sure what it would cost to run an Amazon ad campaign, but I have a feeling it will be more. At some point, I may try it. Or I may not. I'll let you know!
© 2020 K. R. Smith All rights reserved